Krikorian & Co. Jewelers have a wide selection of Platinum Jewelry by leading manufacturers and also will custom make Platinum Jewelery to your specifications.
Platinum is an excellent metal for setting diamonds and other gemstones because of its strength and density. Platinum jewelry is more durable and
less subject to normal wear and really helps showcase a beautiful diamond!
Platinum jewelry can scratch but because the of its density it is more scratch resistant than other metals. In fact, a scratch on a platinum surface causes little, if any, metal loss. Scratches can appear to be more visible due to the high polishing that platinum receives.
Platinum is a more durable metal than gold but can takes longer to fabricate. Platinum jewelry is never bleached or dyed. It will never tarnish or discolor. Found in it's natural state, platinum is a lustrous pure white precious metal.
Platinum is 90 to 95 percent pure and is hypoallergenic. Platinum jewelry seldom causes skin reactions. White gold, which is produced by mixing pure yellow gold with nickel or other alloys has only 42 to 75 percent pure gold content.
Due to the rarity of platinum, and the greater skill necessary to produce, platinum jewelry commands a higher price.
Contact us or visit the store to learn more about the virtues of Platinum Jewelry.
Krikorian & Co. Jewelers
"Custom Jewelry Made Just For You!"
Krikorian & Company Jewelers
2508 Ridgeway Avenue
Rochester, New York 14626
(585)453-2860
info@krikorianjewelers.com
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